The truth behind bingo networks

There are now millions of people in the UK who enjoy playing the game of bingo online from the comfort of their homes. The rapid increase in numbers has come about due to advances in technology combined with the vast rise in the number of people who own compatible devices.

Out of those millions, it would probably be safe to assume that only a very tiny proportion of players actually have any in depth knowledge of how the game works. That is to say, these people are regular players but they don’t really understand the workings of the game.

This situation isn’t necessarily a cause for alarm, but there are some things that players probably really should know about. Take networked bingo sites like this one for example; bingo sites such as these actually share their players with a whole bunch of other sites. The network in question is called the 15 Network, essentially a network comprises of a huge database made up of many different segments. Each segment belongs to a specific brand and players who sign up to the respective brand are allocated to the corresponding segment in the database.

bingo networks

To simplify this example, lets call one site SITE A and another SITE B, both of these sites have players that have joined through their website, but unbeknown to players at SITE A, when they play bingo they’re actually in a chat room with not only players from SITE A, but also from SITE B.

This situation isn’t unusual, nor is it necessarily a problem, it is however interesting that as a matter of routine the bingo brands do not declare this network affiliation prominently and therefore players assume that they’re communicating with other players who signed up to the same brand.

Where things start to get a little tricky is when bingo sites start offering promotions across the entire network. You may have noticed in the past that many sites run exactly the same promotions as each other, these sites will more than likely be running on the same network. As a result of this players chances of winning the prizes on offer will likely be significantly less than if the promotion was only open to users at an individual brand.

So why do these networks exist? The answer is liquidity, in other words players have an expectation that a site will have a good community present online at all times. Getting these player numbers is extremely difficult for a brand, especially one with low budget. For brands such as these, joining a network offers the opportunity to tap into a pool of already active players and benefit from an immediately busy bingo room that gives the illusion of a successful brand to any visitors.

Networks are also extremely saleable, if for example an operator already has premises, technology and the staff to deal with the daily running of a brand, it is extremely easy for them to introduce many brands using the same resources, in a nutshell that is why so many bingo brands exist.

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